{"id":12203,"date":"2024-02-19T16:00:00","date_gmt":"2024-02-19T21:00:00","guid":{"rendered":"https:\/\/php81.anepsa.com.mx\/?p=12203"},"modified":"2025-02-06T14:21:31","modified_gmt":"2025-02-06T19:21:31","slug":"registro-de-marcas-como-hacerlo","status":"publish","type":"post","link":"https:\/\/php81.anepsa.com.mx\/en\/trademark-registration-how-to-do-it\/","title":{"rendered":"Trademark registration, how to do it?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12203\" class=\"elementor elementor-12203\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-050bc12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"050bc12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bb93b8f\" data-id=\"bb93b8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d2210ae\" data-id=\"d2210ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2605303 elementor-widget elementor-widget-spacer\" data-id=\"2605303\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1a6c4 elementor-widget elementor-widget-image\" data-id=\"ec1a6c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"605\" height=\"451\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2024\/02\/registro-de-marcas.jpg\" class=\"attachment-large size-large wp-image-12206\" alt=\"\" srcset=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2024\/02\/registro-de-marcas.jpg 605w, https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2024\/02\/registro-de-marcas-300x224.jpg 300w, https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2024\/02\/registro-de-marcas-16x12.jpg 16w\" sizes=\"(max-width: 605px) 100vw, 605px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-2ab1866\" data-id=\"2ab1866\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19cc75c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19cc75c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8c7ade\" data-id=\"e8c7ade\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62e0c4b elementor-widget elementor-widget-table-of-contents\" data-id=\"62e0c4b\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tcontent structure\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__62e0c4b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea022d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea022d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5228c56\" data-id=\"5228c56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61d3386 elementor-widget elementor-widget-heading\" data-id=\"61d3386\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is called a brand?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6b96fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6b96fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f19c8c8\" data-id=\"f19c8c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a429572 elementor-widget elementor-widget-text-editor\" data-id=\"a429572\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In general terms, a trademark refers to a <\/span><b>distinctive sign<\/b><span style=\"font-weight: 400;\"> that identifies and distinguishes the products or services of a company from those of other companies, can be manifested through<\/span><b> words, names, symbols, logos, colors, sounds<\/b><span style=\"font-weight: 400;\">, or a combination of these elements, a brand fulfills several important functions, such as differentiating a company&#039;s products or services from those of its competitors, transmitting the quality and reputation associated with those products or services, and facilitating identification and loyalty by of consumers, in addition, brands can be legally protected by registration with the competent authorities, which grants their owners exclusive rights over their use in the market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bd7203 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bd7203\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f4a8e9\" data-id=\"1f4a8e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-774b39f elementor-widget elementor-widget-spacer\" data-id=\"774b39f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e8e69 elementor-widget elementor-widget-heading\" data-id=\"20e8e69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is it necessary to create a brand?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36080aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36080aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41b5e26\" data-id=\"41b5e26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ee5b0 elementor-widget elementor-widget-text-editor\" data-id=\"e6ee5b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While it is not mandatory to create a brand, doing so can be extremely beneficial for companies and entrepreneurs for several reasons:<\/span><\/p><ul><li><b>Differentiation:<\/b><span style=\"font-weight: 400;\"> In a competitive market, a distinctive brand can help stand out from the competition, allowing consumers to easily identify a company&#039;s products or services and choose them over other options.<\/span><\/li><li><b>Reputation and trust: <\/b><span style=\"font-weight: 400;\">A strong brand can build a positive reputation among consumers, which can build trust and loyalty toward the company and its products or services.<\/span><\/li><li><b>Value added:<\/b><span style=\"font-weight: 400;\"> A well-established brand can add economic value to a company&#039;s products or services, which can allow it to charge higher prices and achieve higher profit margins.<\/span><\/li><li><b>Legal protection<\/b><span style=\"font-weight: 400;\">: Registering a trademark offers legal protection against unauthorized use by third parties, helping to protect the investment made in developing and promoting the brand.<\/span><\/li><li><b>Facilitates marketing and expansion:<\/b><span style=\"font-weight: 400;\"> A well-known brand can make it easier to market new products or expand into new markets, as consumers may be more willing to try new products or services from a brand they trust.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae5f52b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae5f52b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86ab9bd\" data-id=\"86ab9bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7519037 elementor-widget elementor-widget-spacer\" data-id=\"7519037\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe223d elementor-widget elementor-widget-heading\" data-id=\"dfe223d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who can do without the brand?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eefd013 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eefd013\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef9e7d5\" data-id=\"ef9e7d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b37f134 elementor-widget elementor-widget-text-editor\" data-id=\"b37f134\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Large corporations prioritize the development of their <\/span><a href=\"https:\/\/www.gob.mx\/inaes\/articulos\/es-importante-la-marca-de-un-producto?idiom=es#:~:text=La%20marca%20es%20importante%20para,o%20peque%C3%B1o%20que%20este%20sea.\" target=\"_blank\" rel=\"noopener\"><b>brand<\/b><\/a><span style=\"font-weight: 400;\">However, for small companies or highly specialized businesses, creating a brand is not essential; choosing to do without it can represent a saving of resources that can then be used to improve the internal processes of the business and strengthen communication with the target audience.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, activities such as the manufacture of nails or the sale of potatoes do not necessarily require a distinctive brand, as does the production of notebooks for everyday use. In these cases, consumers mainly value the quality of the product and its practical usefulness. without paying so much attention to the brand itself.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eaf096 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eaf096\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e0b01d\" data-id=\"1e0b01d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-953d647 elementor-widget elementor-widget-spacer\" data-id=\"953d647\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0410d22 elementor-widget elementor-widget-heading\" data-id=\"0410d22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advantages and disadvantages of not having a brand\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7facfc elementor-widget elementor-widget-spacer\" data-id=\"e7facfc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c7929c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c7929c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-111c193\" data-id=\"111c193\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f883ce9 elementor-widget elementor-widget-html\" data-id=\"f883ce9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\r\n<html lang=\"es\">\r\n<head>\r\n  <meta charset=\"UTF-8\">\r\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n  <style>\r\n    table {\r\n      width: 100%;\r\n      border-collapse: collapse;\r\n    }\r\n    th, td {\r\n      border: 1px solid black;\r\n      padding: 8px;\r\n      text-align: left;\r\n    }\r\n    th {\r\n      background-color: #f0f0f0; \/* Fondo gris claro *\/\r\n      text-align: center; \/* Centra los t\u00edtulos *\/\r\n    }\r\n    td {\r\n      width: 50%;\r\n    }\r\n  <\/style>\r\n  <title>Table of Advantages and Disadvantages of Not Having a Brand<\/title>\r\n<\/head>\r\n<body>\r\n  <table>\r\n    <thead>\r\n      <tr>\r\n        <th>Advantages<\/th>\r\n        <th>Disadvantages<\/th>\r\n      <\/tr>\r\n    <\/thead>\r\n    <tbody>\r\n      <tr>\r\n        <td>Saving money<\/td>\r\n        <td>Customer confidence decreases, since they will hardly recommend the company to their acquaintances.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td>Focus on the quality of the product or service<\/td>\r\n        <td>Ads with an established brand are more easily identifiable.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td><\/td>\r\n        <td>Having a brand makes it easier to go public and find partners for investments or business collaborations.<\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <td><\/td>\r\n        <td>Job candidates are less likely to consider joining a company that doesn&#039;t focus its efforts on promoting its own brand.<\/td>\r\n      <\/tr>\r\n    <\/tbody>\r\n  <\/table>\r\n<\/body>\r\n<\/html>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67e3269 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67e3269\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc73937\" data-id=\"cc73937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ce54d6 elementor-widget elementor-widget-spacer\" data-id=\"6ce54d6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba82a6 elementor-widget elementor-widget-heading\" data-id=\"cba82a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trade mark\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e73178b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e73178b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5816b99\" data-id=\"5816b99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d66e17 elementor-widget elementor-widget-text-editor\" data-id=\"0d66e17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Trademark registration is a legal procedure through which exclusive protection is granted to a brand on certain products or services in a specific territory. It consists of registering the brand in an official registry before the competent authority, such as the <\/span><a href=\"https:\/\/www.gob.mx\/se\/articulos\/registrar-tu-marca-es-facil-rapido-y-seguro#:~:text=En%20M%C3%A9xico%2C%20el%20Instituto%20Mexicano,el%20registro%20de%20una%20Marca.\" target=\"_blank\" rel=\"noopener\"><b>Trademark Office<\/b><\/a><span style=\"font-weight: 400;\"> and Patents in each country, to obtain legal rights over its use and prevent third parties from using it without authorization.<\/span><\/p><p><span style=\"font-weight: 400;\">He <\/span><a href=\"https:\/\/www.gob.mx\/tramites\/ficha\/solicitud-de-registro-de-marca-ante-el-impi\/IMPI88\" target=\"_blank\" rel=\"noopener\"><b>Trade mark<\/b><\/a><span style=\"font-weight: 400;\"> confers on the owner a number of rights, such as the exclusive right to use the trademark in relation to the goods or services specified in the registration, as well as the right to take legal action against any person who infringes those rights.<\/span><\/p><p><span style=\"font-weight: 400;\">The trademark registration process generally involves submitting an application to the competent authority, which will then examine the trademark to verify whether it meets the legal requirements and whether it is distinctive and not confusing with other trademarks already registered, if the trademark meets the criteria. established and there are no objections, it is registered and a trademark registration certificate is issued, which confirms its legal protection.<\/span><\/p><p><span style=\"font-weight: 400;\">Trademark registration is important to protect the identity and reputation of a company, as well as to guarantee exclusivity and competitiveness in the market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b85f52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b85f52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1b0de9\" data-id=\"b1b0de9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03ddb8f elementor-widget elementor-widget-spacer\" data-id=\"03ddb8f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8878056 elementor-widget elementor-widget-heading\" data-id=\"8878056\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the types of trademarks that can be registered?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d565511 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d565511\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e50761\" data-id=\"0e50761\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e4391c elementor-widget elementor-widget-text-editor\" data-id=\"4e4391c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are several <\/span><a href=\"https:\/\/www.gob.mx\/se\/articulos\/la-marca-como-elemento-distintivo-de-productos-y-servicios#:~:text=Existen%20cuatro%20tipos%20de%20marcas,%2C%20innominada%2C%20tridimensional%20y%20mixta.&amp;text=Nominativa%3A%20son%20aquellas%20que%20identifican,auxilien%20a%20su%20correcta%20lectura.\" target=\"_blank\" rel=\"noopener\"><b>types of brands<\/b><\/a><span style=\"font-weight: 400;\">, each with specific characteristics and particular applications.\u00a0<\/span><\/p><p><b>Some of the most common types of brands include:<\/b><\/p><ol><li>Nominative brand: <span style=\"font-weight: 400;\">Consisting solely of words or letters, without any special design, it is the most basic type of trademark and focuses on the name of the company or product. Example: Coca-Cola.<\/span><\/li><\/ol><ol start=\"2\"><li>Figurative mark or logo:<span style=\"font-weight: 400;\"> It is made up of a design, symbol or graphic image that identifies the brand, it may include abstract elements, stylized images or illustrations, for example: the Nike logo, known as \u201cthe Swoosh\u201d.<\/span><\/li><\/ol><ol start=\"3\"><li>Mixed brand:<span style=\"font-weight: 400;\"> It combines nominative and figurative elements in a single mark. It can be a word with a special design or a logo accompanied by a name. Example: the Apple logo with the word \u201cApple\u201d written below it.<\/span><\/li><\/ol><ol start=\"4\"><li>Three-dimensional mark:<span style=\"font-weight: 400;\"> It represents the shape or three-dimensional appearance of a product. This type of mark is mainly used on products with distinctive shapes or particular visual characteristics. Example: the Coca-Cola bottle.<\/span><\/li><\/ol><ol start=\"5\"><li>Sound mark:<span style=\"font-weight: 400;\"> It refers to a sequence of sounds or music that identifies the brand, it can be a short melody, a jingle or any other type of distinctive sound associated with the brand. Example: the Windows startup sound.<\/span><\/li><\/ol><ol start=\"6\"><li>Color mark:<span style=\"font-weight: 400;\"> It consists of the exclusive use of one or more particular colors to identify the brand. These colors can be part of the logo or other visual elements of the brand. Example: the red color of Coca-Cola.<\/span><\/li><\/ol><ol start=\"7\"><li>Collective brand:<span style=\"font-weight: 400;\"> Used by an association, group or collective of companies to identify products or services that meet certain standards or criteria established by the association. Example: \u201cDenomination of Origin Tequila\u201d, which identifies tequilas produced in specific regions of Mexico.<\/span><\/li><\/ol><ol start=\"8\"><li>Service mark:<span style=\"font-weight: 400;\"> Identifies and distinguishes services rather than products. It works similarly to a product brand, but applies to intangible services rather than tangible goods. Example: McDonald&#039;s as a service brand for fast food restaurants.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">These are some of the most common types of brands, but there are others that are more specialized and specific depending on the industry and the characteristics of each company or product.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f13d27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f13d27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3a6878\" data-id=\"c3a6878\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38d44f2 elementor-widget elementor-widget-spacer\" data-id=\"38d44f2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4fcb05 elementor-widget elementor-widget-heading\" data-id=\"d4fcb05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to register a trademark in Mexico?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d1a323 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d1a323\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-146677b\" data-id=\"146677b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8179877 elementor-widget elementor-widget-text-editor\" data-id=\"8179877\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Registering a trademark in Mexico involves following a process established by the Mexican Institute of Industrial Property <\/span><a href=\"https:\/\/www.gob.mx\/impi\" target=\"_blank\" rel=\"noopener\"><b>(IMPI).<\/b><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><ol><li><b> Brand Availability Search:<\/b><span style=\"font-weight: 400;\"> Before applying to register a trademark, it is important to perform a search in the IMPI database to ensure that the trademark you wish to register is not already in use or registered by another company in Mexico.<\/span><\/li><li><b> Preparation of the application:<\/b><span style=\"font-weight: 400;\"> Once the availability of the trademark is confirmed, the trademark registration application must be prepared. This application must include detailed information about the trademark, such as the name and address of the applicant, a description of the goods or services associated with the trademark, and a graphic representation of it.<\/span><\/li><li><b> Submission of the application:<\/b><span style=\"font-weight: 400;\"> The trademark registration application can be submitted electronically through the IMPI online system, or in person at the Institute&#039;s offices or in one of its regional delegations.<\/span><\/li><li><b> Examination of the application: <\/b><span style=\"font-weight: 400;\">Once the application is submitted, the IMPI will carry out an examination to verify that it complies with the established legal and formal requirements and if the application is accepted, the trademark will be published in the Official Trademark Gazette.<\/span><\/li><li><b> Opposition and resolution:<\/b><span style=\"font-weight: 400;\"> After publication, there is a period of 60 business days during which third parties can file oppositions to the trademark registration. If no oppositions are filed, or if they are resolved in favor of the applicant, the IMPI will proceed with the issuance of the certificate of registration. Trade mark.<\/span><\/li><li><b> Renewal: <\/b><span style=\"font-weight: 400;\">Once registered, the trademark is valid for 10 years, after which its registration can be renewed indefinitely for additional periods of 10 years.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">It is important to note that the trademark registration process can be complex and require specialized legal advice to ensure success.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65ea2d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65ea2d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eea7ae\" data-id=\"3eea7ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c65a5c elementor-widget elementor-widget-spacer\" data-id=\"3c65a5c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f9590 elementor-widget elementor-widget-heading\" data-id=\"c7f9590\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/php81.anepsa.com.mx\/en\/contact\/\">If you want to know more about how to determine the value of your brand, contact us.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c1be6 elementor-widget elementor-widget-spacer\" data-id=\"02c1be6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d533a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d533a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e54b43d\" data-id=\"e54b43d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb3b03f elementor-widget elementor-widget-heading\" data-id=\"fb3b03f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Likes that may interest you<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cc901d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc901d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5442c715\" data-id=\"5442c715\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36f72f8b elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"36f72f8b\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/php81.anepsa.com.mx\/en\/brand-valuation\/\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img,w_722\/https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2021\/01\/Avaluo-de-marcas.jpg.webp\" title=\"\" alt=\"image of valuation graphs\" loading=\"lazy\"><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/php81.anepsa.com.mx\/en\/brand-valuation\/\">Brand Valuation<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48033b29\" data-id=\"48033b29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dd0bc63 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1dd0bc63\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/php81.anepsa.com.mx\/en\/intellectual-property-valuation\/\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img,w_605\/https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2024\/02\/Valuacion-de-la-propiedad-intelectual.jpg\" title=\"\" alt=\"image of glasses and a notebook\" loading=\"lazy\"><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/php81.anepsa.com.mx\/en\/intellectual-property-valuation\/\">Intellectual property valuation<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5d3e776f\" data-id=\"5d3e776f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aecda71 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"6aecda71\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/php81.anepsa.com.mx\/en\/appraisal-of-commercial-premises\/\" tabindex=\"-1\"><img decoding=\"async\" src=\"https:\/\/sp-ao.shortpixel.ai\/client\/to_webp,q_glossy,ret_img,w_606\/https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2023\/08\/avaluo-de-local-comercial.jpg\" title=\"\" alt=\"image of person in a clothing store\" loading=\"lazy\"><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/php81.anepsa.com.mx\/en\/appraisal-of-commercial-premises\/\">Appraisal of commercial premises <\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A trademark may be essential for some companies depending on the line of business, but do you know how they should be registered? Learn how to register a trademark.<\/p>","protected":false},"author":1,"featured_media":12206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/posts\/12203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/comments?post=12203"}],"version-history":[{"count":19,"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/posts\/12203\/revisions"}],"predecessor-version":[{"id":13890,"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/posts\/12203\/revisions\/13890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/media\/12206"}],"wp:attachment":[{"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/media?parent=12203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/categories?post=12203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/tags?post=12203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}