{"id":1765,"date":"2020-10-14T14:31:30","date_gmt":"2020-10-14T19:31:30","guid":{"rendered":"https:\/\/php81.anepsa.com.mx\/?page_id=1765"},"modified":"2023-10-18T18:59:34","modified_gmt":"2023-10-18T23:59:34","slug":"avaluo-de-negocio-en-marcha","status":"publish","type":"page","link":"https:\/\/php81.anepsa.com.mx\/en\/on-going-business-appraisal\/","title":{"rendered":"Going-Concern Business Appraisal"},"content":{"rendered":"<div class=\"inmob\"><div class=\"tinmob\"><h1>Going-Concern Business Appraisal \u2013 Business Valuation<\/h1><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2021\/03\/Avaluo-de-negocio-en-marcha.webp\" alt=\"Going concern appraisal\" class=\"wp-image-3699\" style=\"width:542px;height:407px\" title=\"\"><\/figure>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-ast-global-color-0-color has-text-color\"><strong>What is a going concern appraisal? <\/strong><\/h2>\n\n\n\n<p class=\"blogb\">A <strong>Going-Concern Business Appraisal<\/strong> provides us with the cost of the business, including fixed assets, current assets, liabilities, brand, personnel, technology, etc. That is to say, the entire environment in technical and economic matter of the same.<\/p>\n\n\n\n<p class=\"blogb\">In this type of appraisal, it consists of carrying out a valuation study of the company as a going concern, taking into account the valuation methodology through discounted cash flows attributed to the business to be studied, discounted by an appropriate discount rate, this The study also involves carrying out a commercial appraisal of the\u00a0<a class=\"rank-math-link\" href=\"https:\/\/php81.anepsa.com.mx\/en\/fixed-assets-control\/\"><strong>fixed assets<\/strong><\/a>\u00a0property of the company, which is the minimum value that the company would have as a going concern, import expenses, freight, labor, installation, engineering are taken into account, also considering the physical state, maintenance, obsolescence, productivity , market situation, etc. Thus providing the total cost of fixed assets.<\/p>\n\n\n\n<p class=\"blogb\">Going concern refers to the economic unit that is presumed to be in continuous existence and that will continue in operation for the foreseeable future. The commercial unit or economic unit is in operation and generates economic benefits. This definition is based on the basic postulate of the <strong><a href=\"http:\/\/fcaenlinea1.unam.mx\/anexos\/1165\/1165_u5_a2.pdf\" target=\"_blank\" rel=\"noopener\">NIF A-2 (Financial Reporting Standards<\/a>).<\/strong><\/p>\n\n\n\n<p class=\"blogb\"><strong>The concept of going concern includes the valuation of the company as a business in continuous operation at present value (discounted flows)<\/strong>, this means that the financial value of an entity is catalyzed during an infinite period of life. In order to make an appropriate identification of its value, an analysis of the assets as a whole must be given, and also those of greatest value for the company, make a revaluation that allows to properly identify the updated value to VR, this depends on the very purpose of the company and that both want to sophisticate the method.\u00a0<\/p>\n\n\n\n<p class=\"blogb\">Likewise, the study can have different classifications of values, such as the liquidation value, or as &quot;operating independently&quot;, &quot;fair value&quot;, &quot;strategic value or investment&quot;, <strong>These are used depending on the situation of the company, the need of the majority shareholders, or of a sector company that wants to acquire a competitor due to strategic decisions or the destruction of competition.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"blogb\">In short, you have to have the ability to evaluate and understand the past of the company, its current environment and the future, subject to the global, objective and\/or sector economy.&nbsp;<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-ast-global-color-0-color has-text-color\"><strong>What is the scope of a going concern assessment?<\/strong><\/h2>\n\n\n\n<p class=\"blogb\"><strong>It consists of carrying out a valuation study of the company<\/strong> as a going concern, taking into account the valuation methodology through discounted cash flows attributed to the business to be studied, discounted by an appropriate discount rate, this study also involves carrying out the commercial valuation of the\u00a0<strong><a href=\"https:\/\/php81.anepsa.com.mx\/en\/fixed-assets-control\/\">fixed assets<\/a>\u00a0<\/strong>ownership of the business, which is the minimum value that the business would have as a going concern.<\/p>\n\n\n\n<p class=\"blogb\"><strong>The ultimate goal is to generate an analysis and assess your own level of risk, identifying the different elements relevant to your success.<\/strong> or the failure of an investment or a capital creation itself, a multi-scenario valuation and a sensitivity analysis must be done to bring the service itself to a more precise method, this usually depends on the very purpose of the valuation.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2021\/03\/image1-2.webp\" alt=\"\" class=\"wp-image-3701\" title=\"\"><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-ast-global-color-0-color has-text-color\"><strong>Method for performing a going concern valuation<\/strong><\/h2>\n\n\n\n<p class=\"blogb\">He <strong>evaluation method to use for your project<\/strong> will depend on the following questions:<\/p>\n\n\n\n<p class=\"blogb has-vivid-cyan-blue-color has-text-color\"><strong>What are we going to value?, What business\/product is it?, What is the objective of the business valuation?, What approach do we require for the valuation?, What sector does the company belong to?, Is there public information or pay to find information on the sector?<\/strong>, among other questions that may arise during the Due Diligence itself&nbsp;<\/p>\n\n\n\n<p class=\"blogb\">In order to project the value of a company, its historical behavior, the behavior of companies, sector, trends of the leading companies in the industry, estimates by analysts for the leading companies must be evaluated.&nbsp;<\/p>\n\n\n\n<p class=\"blogb\">For these studies, it is possible to make use of the standardization of the financial statements, to project in a more sensitive way to the needs of the objective of the appraisal itself, within this the adjustment to liabilities, intercompany, or taking sector behaviors can enter. among other practices, this has to be attached to the appraisal itself, so that every recipient of said report is clear on the practices developed during the development of the study.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Most common and used methods for going concern \/ financial options:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"blogb\"><strong>The most common and most used method to carry out the appraisal of a going concern is the study of &quot;Discounted Cash Flows (FCFF and FCFE)&quot;<\/strong>, in the case of cambia startups, or first impact companies incorporated into technological, innovation or immediate impact processes, in these cases a valuation can be made by multiples. If <strong>of financial options<\/strong>, usually the most used method is <a href=\"https:\/\/www.estrategiasdeinversion.com\/herramientas\/diccionario\/trading\/teoria-de-black-scholes-t-1026\" target=\"_blank\" rel=\"noopener\"><strong>Black &amp; Scholes.<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1002\" height=\"563\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2021\/10\/me\u0301todos-comunes-y-utilizados-para-negocios-en-marcha.png\" alt=\"Most Common and Used Methods for Going Businesses\" class=\"wp-image-6329\" style=\"width:501px;height:282px\" title=\"\" srcset=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2021\/10\/me\u0301todos-comunes-y-utilizados-para-negocios-en-marcha.png 1002w, https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2021\/10\/me\u0301todos-comunes-y-utilizados-para-negocios-en-marcha-300x169.png 300w, https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2021\/10\/me\u0301todos-comunes-y-utilizados-para-negocios-en-marcha-768x432.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-704e782a wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"blogb\"><strong>The objectives of determining the value of a company can be divided into:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buy and sell<\/li>\n\n\n\n<li>acquisitions<\/li>\n\n\n\n<li>Mergers<\/li>\n\n\n\n<li>splits<\/li>\n\n\n\n<li>Share Restructuring<\/li>\n\n\n\n<li>Series Change in Actions<\/li>\n\n\n\n<li>Valuation of Listed Companies<\/li>\n\n\n\n<li>Probate successions<\/li>\n\n\n\n<li>Identification and prioritization of Value Drivers<\/li>\n\n\n\n<li>Strategic business continuity decisions<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-ast-global-color-0-color has-text-color\"><strong>Other cases of need for appraisal of ongoing business:<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-704e782a wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"blogb\"><br>There are atypical cases to value a business in progress and in these cases it is used <strong>the cost method<\/strong>, we list application examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Losses or few profits as an economic entity (commercial bankruptcy)<\/li>\n\n\n\n<li>capital intensive industries<\/li>\n\n\n\n<li>real estate<\/li>\n\n\n\n<li>some financial institutions<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"blogb\"><strong>The market method<\/strong> It is also used when you want to acquire based on similar operations in a common sector. This often has an intrinsic value because it is connected with a strategic value, so you have to do an analysis of the trajectory of the same operation.&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"autor\">\n<div class=\"datos\">\n<p>IN MEMORY OF<\/p>\n<strong>Jose Alfredo Gutierrez Mendez<\/strong>    \n<p>Founder<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f2f2f2\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-text-align-center\">Standards and Certifications<\/h2>\n\n\n\n<p class=\"has-text-align-center\">We follow the corresponding and current regulations. We have the necessary certifications to provide a reliable and comprehensive service.<\/p>\n\n\n\n<div class=\"wp-block-columns algunosclientes is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"372\" height=\"231\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2020\/10\/ASA.png\" alt=\"\" class=\"wp-image-1783\" title=\"\" srcset=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2020\/10\/ASA.png 372w, https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2020\/10\/ASA-300x186.png 300w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"395\" height=\"194\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2020\/10\/INDAABIN.png\" alt=\"\" class=\"wp-image-1784\" title=\"\" srcset=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2020\/10\/INDAABIN.png 395w, https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2020\/10\/INDAABIN-300x147.png 300w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"268\" height=\"140\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2020\/10\/NIF-1.png\" alt=\"\" class=\"wp-image-1785\" title=\"\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"299\" height=\"140\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2020\/10\/NIIF-2.png\" alt=\"\" class=\"wp-image-1786\" title=\"\"><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"video\"><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2wimveCIqzo\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-group has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#f2f2f2\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading has-text-align-center has-text-color\" id=\"algunos-clientes-de-este-servicio\" style=\"color:#808080\">Some customers of this service<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2021\/04\/Woodex-2-1.webp\" alt=\"\" class=\"wp-image-4017\" title=\"\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2021\/04\/El-financiero-1.webp\" alt=\"\" class=\"wp-image-4016\" title=\"\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2021\/04\/Hoteles-mision-1.webp\" alt=\"\" class=\"wp-image-4015\" title=\"\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2021\/04\/Zucarmex-2-1.webp\" alt=\"\" class=\"wp-image-4019\" title=\"\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2021\/04\/FOCIR-1.webp\" alt=\"\" class=\"wp-image-4014\" title=\"\"><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center block_title_per\" id=\"links-que-tambien-te-puede-interesar\"><strong>Links that may interest you:<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns sugerencias is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"text-center\" href=\"https:\/\/php81.anepsa.com.mx\/en\/valuation-brands-intangibles-tax-amortization\/\"><p>Valuation of Brands and Intangibles for Tax Amortization<\/p>\n    <img decoding=\"async\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2020\/10\/valuacion-de-marcas-e-intangibles-para-amortizacion-fiscal.png\" alt=\"\" title=\"\"><br>\n    \n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"text-center\" href=\"https:\/\/php81.anepsa.com.mx\/en\/avaluo-de-intangibles\/\"><p>Intangible Asset Valuation<\/p>\n    <img decoding=\"async\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2020\/10\/valuacion-de-intangibles.png\" alt=\"\" title=\"\"><br>\n    \n<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"text-center\" href=\"https:\/\/php81.anepsa.com.mx\/en\/business-valuation\/\">\n<p>Business Valuation\n<\/p>\n<img decoding=\"async\" src=\"https:\/\/php81.anepsa.com.mx\/wp-content\/uploads\/2020\/10\/valuacion-de-empresas.png\" alt=\"\" title=\"\"><br>\n<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Going Business Appraisal \u2013 Business Valuation What is a going concern appraisal? A Going Business Appraisal provides us with the cost of the business, including fixed assets, current assets, liabilities, brand, personnel, technology, etc. That is, the entire technical and economic environment. In this type of appraisal, [\u2026]<\/p>","protected":false},"author":1,"featured_media":313,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1765","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/pages\/1765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/comments?post=1765"}],"version-history":[{"count":37,"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/pages\/1765\/revisions"}],"predecessor-version":[{"id":10633,"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/pages\/1765\/revisions\/10633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/media\/313"}],"wp:attachment":[{"href":"https:\/\/php81.anepsa.com.mx\/en\/wp-json\/wp\/v2\/media?parent=1765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}