{"id":1134,"date":"2020-09-30T22:58:48","date_gmt":"2020-09-30T22:58:48","guid":{"rendered":"https:\/\/avaluosavim.com.mx\/?page_id=1134"},"modified":"2025-02-04T13:32:58","modified_gmt":"2025-02-04T18:32:58","slug":"valuacion-de-intangibles","status":"publish","type":"page","link":"https:\/\/php81.anepsa.com.mx\/en\/intangible-asset-valuation\/","title":{"rendered":"Intangible Asset Valuation"},"content":{"rendered":"

Intangible Asset Valuation<\/h1><\/div><\/div>\n\n\n\n
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The assessment and knowledge of intangibles is one of the most important points for valuation, it gives a competitive advantage towards permanence and growth with respect to the sector or competition.<\/strong> An intangible asset is defined as \u201canything that does not have an apparent physical existence or presence, but can be visualized through economic benefits, contracts or documentation.\u201d Most companies have a value of \u2153 in their intangibles and have not measured it.<\/p>\n\n\n\n

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What intangibles do we value?<\/strong><\/h2>\n\n\n\n
1 Market<\/strong><\/td>brands<\/a> (Nominative, Unnamed, Mixed Three-dimensional) 
Market Image 
Websites
Non-Compete Agreement <\/td><\/tr>
2 Related to Client Portfolio <\/strong><\/td>Client list 
Contracted Production 
Contract with Clients Non-Contractual Relations<\/td><\/tr>
3 Intellectual or Artistic (Copyright)<\/strong> <\/td>Plays, operas, ballets Books, magazines, newspapers,
Paintings, Photographs Audiovisual materials etc\u2026 <\/td><\/tr>
4 Contracts or Rights<\/strong> <\/td>License, use and royalties contract Advertising, construction, administration, service or supply contracts 
exploitation concessions
Lease Agreements 
Building Permits 
franchises
Permits or supply rights<\/td><\/tr>
5 Technological <\/strong><\/td>patents<\/a><\/strong> technological Research and development in process
Computer system and licenses, computer programs, etc. Non-patented technology
Database Processes and confidential formulas 
Technical drawings and manuals<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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CONSIDER FOR CHOICE <\/strong>OF METHODOLOGY<\/h3>\n\n\n\n

What would a willing buyer pay for the intangible asset? \u2022 What is the useful life of this asset? \u2022 What portion of operating income does this asset generate? <\/p>\n\n\n\n

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When making the assignment of intangibles, there are common planning elements for all valuation assignments, such as the following: <\/p>\n\n\n\n